Before starting work on my Digipak I only had a vague idea of how I wanted it to look, most of the work done is spur-of-the-moment thinking.
The main idea from my previous mock-up that I have taken into this piece of work is having a picture of a bench on the front cover. My original idea was to have the front of the bench on the front cover and the rear of the bench on the back cover. I did test this out briefly but it didn't look how I wanted it to, possibly because it wasn't a good idea or because the photographs I had to work with were not of a good enough standard to create the desired effect. Thinking about how to create a theme through the different pages of my Digipak made me think about having one image flowing through the spine of the pack, I think this works very well and could be seen on a professional Digipak.
A very clever skill I have learnt from this process of creation is the ability to create a 'torn paper' effect on Adobe Photoshop, as is seen on the bottom right hand side of this screen shot. Once I had made it and put it in place for the front cover I decided I wanted this to be a common visual within my Digipak and possibly Album Poster that I will be creating in the near future. The look is rustic and natural, which I think will appeal to the festival attending audience I have targeted.
I had decided, previous to starting this task, that I wanted the inside cover of my Digipak to include the lyrics to the song featured on the front cover. Using a dark, busy photograph of tree branches was an ideal background for text to appear upon. From far away I realised that the text was quite hard to read, so to conquer this issue I decided to put a slight shadow on the text, making it stand out more that it originally did. This still was quite hard to read from far away, but after researching lyrics inside CD covers on a few other albums I realised that most of the text is very hard to read as it is so small. Most of the covers I researched had small writing as they are usually pushed for space and are made for close inspection. This seems like something professionals do not consider a 'problem' so neither did I.
After completing the inside cover I wanted to add more detail onto the back cover before moving on to the disc tray. I added a track list for the CD, over another piece of torn paper, this followed the theme of one text font in black over the top of torn paper, hopefully keeping the feel natural and rustic. To make it look more professional and convincing I added some information about Sony Music Entertainment, as Passion Pit are signed to a label owned by Sony, showing the copyright sign and including copyright to a symbol I have used on my work. In this screen shot you can also see that I have labelled the spine of the CD case, I did not want anything fancy or dazzling to be on the spine so decided to just go for a clear font which will be easily recognisable within a group of CD's in the future.
The idea for the CD tray in my Digipak was to have an interesting picture for the design on the actual CD, but to have the tray that holds it coloured in a basic colour so the contrast can be seen. I started off by cropping a picture I had taken previously into a square shape and putting it in place.
I chose black as the background colour as I think it would be effective to have lighter colours on the black background, making the picture stand out more. I used the marquee tool to cut out a circle to represent the CD shape, also leaving a smaller circle to represent the hole in the centre of the CD.
To finish my design I added more torn paper with the information on that paper, keeping the theme going, and added more information about Sony Music Entertainment around the outside of the CD. I think this adds to the overall look of the Digipak, making it look more professional on the whole.
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