Research & Planning: Audience Research

At the moment I think there is a very large 'Indie' genre in social groups, music and films as well. As this is such a big area I am hoping for my video to be able to integrate into the genre very well. My target audience are people who enjoy obscure media. Art that is very modern, into work such as Banksy, Damien Hirst etc. The film interest of my audience are films such as Eagle vs. Shark, Napoleon Dynamite and other Indie comedy films.

Demographic: I will be aiming and Males and Females, between the age of around 15-26.
My main audience will be Hedonists who like to have fun and regularly attend music/film festivals etc. 
In the socio-economic group I will be aiming at C1 all the way through C2, D and E. I think that professionals and business men/women will not have the time to party and go to festivals so targeting my work at them would be a waste of my time, so aiming mainly at people who do not have children and do have the disposable income to attend festivals regularly will be beneficial. I imagine most of my target audience to still be in full time education, either college or university as students are currently the main consumers of indie music and festivals.

I think the style of clothes they wear will be heavily influenced by Topman and popular indie bands such as 'The Kooks', 'Razorlight' and 'The Arctic Monkeys', also taking fashion tips from magazines such as NME especially. 


Male:

• Barber jackets
• Low cut t-shirts
• Skinny jeans
• Plimsolls
• Vintage clothing e.g. charity shop clothing
• Cardigans
• Ray-Bans
• Headbands

Female:

• Old fashioned skirts and dresses
• Vintage belts w/dresses
• Skinny Jeans
• Ray-Bans
• Large jumpers (Baggy)
• Plimsolls
• Dolly shoes
• Headbands

Below is a basic collection of what I think the female audience would be interested in as well as this style of music, I have included this as my Moodboard was predominantly Male orientated.