Here is a mood board I created in relation to the target audience for the music and video I will be creating. The audience I have been thinking of are people who watch E4 and like very indie styles of clothing and celebrities who conform to these stereotypes, such as Alexa Chung.
Hopefully this target audience will be the consumers of my video and will enjoy the relation and styles used within.
The style of clothing I think they will wear could be considered as quirky or eccentric to some, but is very fitting to the social group they fit into, with the correlation between their wardrobe and how I will dress my character in the music video will hopefully create a preferred reading.
This will also help me to create a focused music video as I can always look back at this to keep me in the niche I have chosen.
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